WHOLE LIFE: Looking Back While Looking Ahead

WHOLE LIFE is nothing less than the entire history of the insurance business - only as if it had been observed over the past 35 years from the basement window of an agency office on a cloudy day!  With great humor, it relates the tragic trials and funny misadventures of the author as he "progressed" from agent to manager to executive and back again. And again. And again and again.

Enjoy an absorbing romp through the business world in general and the insurance profession in particular with some very sharp insights thrown in for good measure.

For example, have you ever wondered what the Marx Brothers might have done with Death of a Salesman? Or whether Marcus Aurelius would have made a good pension manager? Why the Geneva Convention condemned insurance agency meetings as "the worst kind of torture ever devised"?  Sure, we all have! That's why Whole Life has been published and made available for such a ridiculously low price here at this web site.

This is a no holds barred look at the unvarnished truth of insurance selling with an honesty and affection for the sales profession that makes Whole Life something very much worth your time reading and then continuing to enjoy owning as you observe others coveting it for themselves when they see it on your office bookshelf.

So if you enjoyed reading Atlas Shrugged, War and Peace, Gone With The Wind, or Lord Of The Rings, you'll really like Whole Life because you can finish it in less than half the time it took you to read any of those books.

( You might want to note that just the one single chapter disclosing the "seven different kinds of agents" and the "five kinds of insurance companies" makes the purchase price seem almost insignificant in relation to the truly honest value of this book. )

A "good read" as they say and NO insurance license is required for full enjoyment. Although, after you read it, you'll probably be tempted to send a copy to your favorite insurance agent. This will be true even if you are one!

"Your book was a great read and so many of your experiences
are similar to my own. I enjoyed the humor and your insights
so true & have already recommended it to several friends." 
   -Alan Haffler, CLU, ChFC, Elverson, PA  

Illustrations by: Patricia Hobbs

“Your sense of humor comes shining through; an excellent read.
It's amazing how many similarities there are between the P&C
and Life businesses.” - Denny Schuberg, Camarillo, CA

“Just finished your book. Great fun and definitely all nails were hit right on the head.
Thanks for giving me some insight into myself as an agent." - Bill Harrison, Houston

"David Ford tickles the funny bone about the sometimes somber subject of life insurance,
while at the same time bringing forth information, insight, and motivation."
       - Tyson Payne, CLU, ChFC   Retired Ins. Co. Marketing Officer

Chapter Titles for WHOLE LIFE
Excerpt from WHOLE LIFE

 Price: $14.95 hardcopy (197 pages)
+ FREE shipping

(All books ship within 24 hrs. via USPO for 1-3 day delivery)
PAYPAL SECURE   

$14.95? You kidding? You spend that on lunch every day!
And you almost never get to laugh while you're eating.

 

I find it rather easy to portray a businessman.
Being bland, rather cruel and incompetent comes naturally to me.
                                           - John Cleese