Whole Life:   Looking Back While Looking Ahead

Have you ever wondered why most reasonably intelligent people would rather chew glass than go make cold calls? Or why your company's sales manager every so often sort of reminds you of Genghis Khan? Or why the Geneva Convention condemned all regional sales meetings as "the worst kind of torture ever devised"?  Sure, everybody has! And that's why Whole Life has been published and made available for such a ridiculously low price right here at this web site.

This book is a no holds barred look at the unvarnished truth about insurance marketing, but with an honesty and affection for the sales profession that makes thing a little different. There is NO insurance license required for full enjoyment - just an interest in how the sales and marketing end of the financial services business world really looks from the inside!

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"Your book was a great read and so many of your experiences are similar to my own. I enjoyed the humor and
your insights so true & have already recommended it to several friends."    -Alan Haffler, CLU, ChFC, Elverson, PA  

“Your sense of humor comes shining through; an excellent read. It's amazing how many
similarities there are between the P&C and Life businesses.”  -Denny Schuberg, Camarillo, CA

“Just finished your book. Great fun and definitely all nails were hit right on the head.
Thanks for giving me some insight into myself as an agent."    - Bill Harrison, Houston

"OK, the voting is over! David Douglas Ford is the most insightful, funny, and
entertaining person on the planet! I just loved WHOLE LIFE. Thanks for saying what
other people think! " - Frank J. Garamella, Garamella, Seward & Associates, Inc.

I find it rather easy to portray a businessman.
Being bland, rather cruel and incompetent comes naturally to me.
                                                           - John Cleese

WHOLE LIFE Looking Back While Looking Ahead $9.95 + FREE Shipping! 197 pages Hardcover